My Top 5 Scroll-Stopping Visual Content Ideas

What kind of visual content turns viewers into followers and followers into customers? The answer is...compelling!

This kind of content doesn't just look good, but it also tells a story. It's what makes your audience excited and constantly wanting to see more.

But, coming up with ideas like this is easier said than done. That's the reason why I've put together my Top 5 ideas to help you set the ball rolling.

1. BEHIND-THE-SCENES VIDEOS

These posts help your audience get to know you better, which helps build trust. Trust is what helps convert them to clients. Create a video giving followers a look at your office or a day in the life of your workday. You can also share some details about a project you're working on.

2. QUOTES OR TEXT-BASED GRAPHICS

This kind of content gives you the ability to play around with visually exciting content instead of words. I love recommending Canva as it's so easy to use, and the options are endless.

3. USER-GENERATED CONTENT

Reposted or User-generated content is one of the most naturally authentic and compelling. So make you invest in nurturing your online community so that creating content that tags or mentions your products or services becomes second nature to them. Also, remember to tag them or ask for permission if you're going to use other people's video content.

4. TUTORIALS OR INSTRUCTIONAL VIDEOS

Teaching your followers how to apply a principle or achieve a goal can be powerful and engaging. It doesn't have to be an hour-long tutorial. Even a short 5-minute taster can be both informative and transformative if targeted to the right audience.

5. REELS

Reels are a popular feature and are simply short 15-60 second fun interactive videos you can post on Instagram, Facebook, Twitter or LinkedIn. These posts are brilliant for giving you maximum online exposure, so make sure you invest time learning how to use them for marketing your services.

All the above can be a lot to take in, and if you want to use these types of content for your business but are not sure where to start, reach out to me today. I'd love to hear from you.