How To Repurpose Your Blog Posts

I'm a massive fan of repurposing content. Why? Because using the content, you already have not only saves you time but maximises your all creative assets as well. If you have a blog and are fresh out of ideas, this post is for you, so keep reading.

CREATE AN EBOOK OR DOWNLOADABLE GUIDE

If you have several posts on a related topic, you can use them to create an in-depth ebook or a downloadable guide and promote it across your platforms.

TURN YOUR BLOG INTO AN INFOGRAPHIC

This is ideal if you have an article or report with content that you can show visually. You don't need a graphic designer; tools like Canva have drag-and-drop builders and templates that enable you to independently design an infographic.

CONVERT IT INTO A SHORT VIDEO

If you have a lengthy post, you can break it up into small sections and turn them into video tutorials you can post on YouTube. You can also use your blog post as a script which will save you time.

CREATE AN EMAIL SERIES OR SHORT COURSE

Crafting an email series a great way to capture email addresses from visitors to your site. If you have shorter posts, you can create an email with a round-up of helpful tips, facts, quotes from experts, or statistics. If you have several blog posts similar in topic, you can also create a mini-course for your ideal client.

TURN HEADERS, STATS AND QUOTES INTO TWITTER POSTS

This technique is one of my favourites. All you need to do is share your latest posts on Twitter using their titles. Twitter is excellent for this as you can create a series of short posts using their headers, statistics and quotes from the article.

Isn't it great knowing you don't always have to start with something new? Start repurposing today by looking through all your previous posts and choosing one or two of the options above. If you have any questions or would like to find out more about how to create or repurpose your content, get in touch at luipavirtualsolutions.com.