15 Social Media Content Ideas

Coming up with ideas for your social media posts doesn’t have to be a challenge. There are various types of content you can use and repurpose to make sure your profiles and pages are looking relevant and attracting engagement.Here are some ideas I’ve gathered together to help make this process easier. 

1. Promote Upcoming Events

Advertise your upcoming event and encourage sign-ups. This type of post is ideal for any event your host throughout the year. 

2. Customer Reviews

Testimonials are great for social proofing. Showcasing reviews on social media will add credibility to your brand name.

3. Your Recent  Podcast

Give your audience updates. Don’t let them find your podcast organically. It will also be a great way to target those familiar with your brand.

4. Promote New Products

If you have a new product or launching a brand new service your platforms a great place to publicise your this news. Create interactive campaigns like giveaways and competitions to help lift your engagement.

5. Bring Back Throwback Thursday

If you’re running out of photos to post and don’t have time to take more yourself, you can always look through your archives. 

6. Case Studies

Show your social media followers how you helped one of your clients do something. For example, let’s say you’re a personal trainer. You can share a post explaining how you helped one of your clients lose 10 pounds in 10 days.

7. Refresh Your Older Content

Breathe new life into older content by sharing previous blog posts on twitter or LinkedIn. You can also share videos you uploaded on YouTube a while ago and post them to Facebook. 

8. Create Infographics

Images are more eye-catching than text. We know 90% of information transmitted to the brain is visual. If you have infographics, use them. If not, you can find great ones online or create new ones yourself.

9. Use Inspirational Quotes 

Remember you want to be a positive voice, you want to add value and each post should serve your audience. Inspirational posts are effective in helping you convey that positive message.

10. Insightful Research

If your company has done a recent study on something interesting, use social media to post your findings. You can also talk about other people’s findings but make sure to cite your sources.

11. Promote Upcoming Events

Advertise your upcoming event and encourage sign-ups. This type of post is ideal for any event your host throughout the year. 

12. Customer Reviews

Testimonials are great for social proofing. Showcasing reviews on social media will add credibility to your brand name.

13. Your Recent  Podcast

Give your audience updates. Don’t let them find your podcast organically. It will also be a great way to target those familiar with your brand.

14. Instructional Posts 

If you have products or due to release new ones this is an ideal type of post. Don’t assume that your products are easy to use or your process easy to follow. Explain a step by step process of how to use your product or service. You can present these in a video or carousel. 

15. Share your latest blog post.

If you have a new blog post out, your social media channels are a great way to publicise it.  You’ll find that you can repurpose the content in your blog and use it as Indi is dual posts instead. 

If this plethora of options, there is no excuse to let your social media platforms go stale. You can generate at least a month’s worth of content by using even less than half of the suggestions on this list. Try it today!